AI Prompt Library
AI Marketing Prompts
8 original, tested prompts for the marketing tasks that come up every week — content planning, ad copy, positioning and more. Copy any prompt, fill in the brackets, and use it in ChatGPT, Claude or Gemini.
Content Calendar Generator
Act as a content strategist for a [industry] business targeting [audience]. Create a 4-week content calendar with 3 posts per week. For each post, give: a working title, the platform it's best suited for, the content pillar it supports (education, trust-building, or promotion), and one sentence on the angle. Keep titles specific, not generic.
Tip: Replace the bracketed fields with your actual industry and audience — vague inputs produce vague calendars.
Ad Copy Variations
Write 5 ad copy variations for [product/service], each using a different angle: (1) a pain-point hook, (2) a specific result/number, (3) a question that challenges an assumption, (4) social proof, (5) urgency without being pushy. Keep each under 40 words and end with a clear call to action.
Tip: Feed it your actual best customer result (a number, a before/after) — specific numbers outperform vague claims almost every time.
Value Proposition Sharpener
Here is our current value proposition: [paste it]. We sell to [audience] and compete against [main alternative]. Rewrite this into 3 versions: one focused on the outcome we deliver, one focused on what makes us different from the alternative, and one focused on removing a specific risk or objection.
Tip: If you don't know your "main alternative," it might be inertia (doing nothing) — that's a valid competitor to write against.
Customer Persona Builder
Build a customer persona for [product/service] targeting [rough audience description]. Include: their main goal, their biggest frustration with current solutions, what would make them trust a new vendor, and the one objection most likely to stop them from buying. Keep it grounded and specific, not generic marketing-speak.
Tip: Use this as a first draft, then validate or correct it against 3-5 real customer conversations.
Social Media Caption Batch
I have content about [topic/product]. Write 5 caption options for Instagram/LinkedIn: one storytelling angle, one educational tip, one direct promotional angle, one question to drive comments, and one behind-the-scenes angle. Match the tone to [brand tone, e.g. professional but warm].
Tip: Give it 2-3 examples of captions you've written before so the tone matches your actual voice.
Email Subject Line Tester
Write 8 subject lines for an email about [topic/offer]. Include a mix of: curiosity-driven, benefit-driven, urgency-driven, and personalized/direct. Keep each under 50 characters. Flag which 2 you'd test first and why.
Tip: Actually A/B test the top 2 rather than picking your favorite — subject line performance is often counterintuitive.
Competitor Positioning Analysis
Here are 2-3 competitors in [industry]: [names/brief description]. Based on how they likely position themselves, suggest 3 positioning angles we could take that would feel distinct rather than 'me too.' For each angle, note the type of customer it would attract most.
Tip: Paste in actual competitor website copy for a sharper, more grounded analysis instead of generic guesses.
Landing Page Headline Generator
Write 6 landing page headline options for [product/service] aimed at [audience]. The core benefit is [main benefit]. Make 2 outcome-focused, 2 pain-point-focused, and 2 curiosity-focused. Each should work as a standalone headline without needing the subheading to make sense.
Tip: Test headlines against a stranger — if they can't guess what you sell in 3 seconds, it's too clever.
FAQs
Frequently asked questions
Do these prompts work with any AI model?
Yes — they're written for general use across ChatGPT, Claude and Gemini.
Why do some outputs still sound generic?
The more specific your bracketed inputs (real numbers, real customer language, real competitor names), the less generic the output. Vague inputs produce vague outputs.
Can you build an AI system that generates this content automatically for our team?
Yes — we build AI content pipelines that plug into your brand voice and publish on a schedule. Get in touch to discuss.
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