Innovative AI Solutions | AI Development, Web & Mobile Apps – Delhi, India
E-Commerce • Gurgaon

How a Gurgaon E-Commerce Brand
Automated 80% of Customer Support with RAG Chatbot

A RAG chatbot trained on 10,000+ products, order policies, and return processes — resolving 80% of all customer queries without human intervention, 24 hours a day.

80%Auto Resolution
₹4L/moCost Saved
2 minResponse Time
4.7★Support Rating

The Problem

A growing Gurgaon-based fashion and lifestyle e-commerce brand with 50,000+ SKUs was spending ₹4 lakhs per month on a 12-person customer support team. 78% of their tickets were the same repetitive questions — order tracking, return initiation, exchange policies, product sizing, and delivery timelines. Their average response time was 4 hours, leading to negative reviews and cart abandonment.

Support Ticket Breakdown (Before AI)

  • 32% — Order status and tracking queries
  • 22% — Return and exchange requests
  • 14% — Product size, fit, and material questions
  • 10% — Delivery timeline and logistics queries
  • 22% — Complex issues (damaged goods, payment failures)

The first 78% were straightforward — they could be handled by a well-trained AI with access to real-time order data.

Our Solution

We built a RAG chatbot with direct integration into their OMS (Order Management System), product catalogue, and return portal. The chatbot can look up real-time order status, initiate return requests, answer detailed product questions from the full catalogue, and provide personalised recommendations. Complex cases are escalated to human agents with full context, reducing agent handling time by 60%.

Technical Architecture

The solution used a two-layer RAG architecture:

  • Layer 1 — Policy RAG: FAISS vector store indexed on all return policies, shipping FAQs, and brand guidelines
  • Layer 2 — Real-time API: Live calls to OMS for order status, return portal for eligibility checks
  • Escalation Engine: Sentiment analysis triggers human handoff for angry customers automatically

Technology Used

RAG Architecture GPT-4o LangChain FAISS Vector Store OMS API Integration Sentiment Analysis WhatsApp Business API Zendesk Integration

The Results (After 4 Months)

The chatbot resolved 80% of tickets without human intervention. Support team went from 12 to 5 agents. Monthly support cost dropped from ₹4L to under ₹80K. Customer satisfaction scores improved from 3.9★ to 4.7★ due to instant responses. Negative reviews mentioning "slow support" on Google Play and App Store disappeared almost entirely.

80%Queries Auto-Resolved
₹3.2LMonthly Savings
2 minResponse Time (was 4 hrs)
4.7★Support Rating (from 3.9)

"We were bleeding ₹4 lakhs a month on repetitive support questions. The RAG chatbot handles 80% of them now, our response time went from 4 hours to 2 minutes, and our ratings have never been better. The ROI was clear within the first month."

— COO, Gurgaon Fashion E-Commerce Brand

Spending Too Much on Support?

A RAG chatbot can handle 70-80% of your queries automatically. Free consultation.

Get Free Consultation → +91 7464 099 059
Project Details
IndustryE-Commerce
LocationGurgaon, Haryana
Timeline6 Weeks
SolutionRAG Chatbot

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